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Cookies, FTC and Privacy - Why You Should Care About Them Cookies have attracted plenty of attention recently. I mean the tracking kind, not the edible kind in Christmas patterns and colors. ScanScout, an on-line advertiser, recently settled a FTC enforcement action in connection with language in their privacy policy ("PP") about cookies. ScanScout's PP claimed that users could configure their browsers to close the cookies they will use to collect information regarding users so that you can send them targeted advertising. Turns out, however, the tracking cookies we were holding using were flash cookies which could not blocked mentioned previously. FTC found this to get deceptive as well as the enforcement action ensued. What can this mean to you or your business? Use of cookies Consider not using flash cookies should you be currently the process or considering so. Many people consider flash cookies deceptive and invasive. In fact, a primer on flash cookies through the Electronic Privacy Information Center shows that the breadth of info gathered by these cookies to apt to be beyond the comfortable zone of today's privacy-conscious consumers. Have a Privacy Policy Yes, it may be tempting to settle this matter through devoid of a PP. After all, if you don't have a PP, you can not be found to be violating it right? Maybe, however, you create other risks by deciding to not have a PP. First, consumers have increasingly shown themselves being skeptical about having almost anything to do with websites that won't have privacy policies, to be losing business. Second, devoid of a PP may prevent you against using certain useful services (including Google Analytics, which requires users to create a privacy) and conducting promotions or contests using many social networking platforms. Reference cookies practices with your Privacy Policy Make sure that there is a full idea of your cookies practices understanding that from a 3rd party (for example Google Analytics) who provides apps or tools you have within your interface with users. Your PP should disclose precisely what cookies are used, whether are persistent, whether you employ flash cookies, how you utilize information gleaned from cookies (e.g. does one utilize information for targeted internal or external marketing), whether you share gathered information with organizations, and how users can block cookies (including providing a mechanism to bar flash cookies - an integral element the ScanScout consent decree). Finally, if you employ third-party services that utilize cookies, consider referencing the third-party service's cookies policy within your PP. Finally, should you be going being creating any changes to your site privacy policy, make sure it is properly publicized for your clients, customers and/or users, ideally using a click-through mechanism where they should accept the brand new privacy policy before accessing your website. What will be the the thing it use of cookies for marketing?
Reaching Out to Your Clients Locally Through Daily 
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