Nike isn't the only sportswear brand to talk about the metaverse, Adidas has mocked the metaverse that people in "overlooked places with updated values" can share. "The most original idea" of them and let the individual shine. The company is vague about what it will involve, but NFT may play a role.
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Adidas has joined the Bored Ape Yacht Club, a group of Bored Ape NFTs on the Ethereum blockchain, with its own list of ape Indigo Herz “stubborn optimists” (shown above). Something is going to happen,” Brand said, noting that NFTs will give metaverse users
the opportunity to own a portion of what they create. The company encourages users to grab verified apps to "Discover more" and are also signing up for emails.A move like this should come as no surprise, it gives Adidas the opportunity to grab two
tech trends at once and certainly drive the publicity that follows. However, it also allows the brand to expand its fashion and artistic ambitions into the digital realm. You might see other brands follow suit, at least if metaverses from Adidas and Nike prove quite successful.
