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Thailand's Automotive Industry Recovers and Prepares for Export Growth Thailand is ASEAN's Automotive Hub, while using largest vehicle assembling capacity along with the highest quality parts manufacturing capacity for any nation in the area. Rebounding from last year's flood crisis, Thailand's hard-hit automotive industry including auto car parts and accessories sees potential development in the export market through increased production and innovation. Manufacturers for example Honda, Toyota and Chevrolet are already rapid of their recovery, which can be ultimately improving investment and demands from the global economy. Innovation and New Product Development As there was speedy growth, new items are now being launched by car-makers with attention towards Eco-friendly or hybrid cars in support of Thailand being an Eco-car production powerhouse. The top 5 companies involved in this initiative are Honda, Toyota, Suzuki, Nissan and Mitsubishi. Current popular hybrid or Eco-cars are: • Nissan March • Honda Brio • Suzuki Swift • New Honda Jazz hybrid Also recently this coming year, Mitsubishi launched its first and new global compact car - the Mirage with were exported to Japan in July this season and after that for the ASEAN, European along with other markets successively. Auto-parts There are approximately 1,800 automotive parts suppliers in Thailand, of which about 700 can be obtained as OEMs. For exports, the auto-parts industry is a bit tricky and difficult. Many automotive manufacturers in Thailand already have exclusive contracts with their customers and should not produce for their competitors also. Also small manufacturers cannot manage large and specialized orders. However, the Thai Department of Trade, just this coming year hosted the Thailand Auto Parts & Accessories 2012 (TAPA 2012) trade fair featuring auto parts & components (OEM/REM), auto accessories, petroleum /lubricants/maintenance products, tools & machines as well as vehicles focused on promoting things to buyers and importers from around the world. Some of the major products and services that have been on displays included: • Fuel injection pumps • Transmissions • Injection nozzles • Anti-lock braking systems • Electronic systems to aid mold and die technology • Research & development Centers • ECUs, sonar and central locking systems Some Statistics At the start 2012 (between January to March), Thailand's automotive industry produced near 191,000 auto units of which 47% were exported to Japan, ASEAN, US and European markets. Of the automobiles, the majority of the cars produced were double cab pickups followed by passenger cards. The SUVs were the very least produced and exported this year to date. In regards for the OEM auto-parts, the exports valued up to over US 36.6 000 0000 Dollars in January. Looking in the trend since 2005 and expected export till 2015, sales have been progressively increasing, with the exception of 2009 and 2011 on account of economical and flood crisis during those years.
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